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Hooked on a feeling: The effect of music tempo on attitudes and the mediating role of consumers' affective responses.

• Authors : Stewart, Kristin; Koh, Hyeseung Elizabeth

Subjects: ADVERTISING & psychology; EMOTIONAL advertising; MARKETING

• Source: Journal of Consumer Behaviour. Nov/Dec2017, Vol. 16 Issue 6, p550-564. 15p.

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Ads that irritate may erode trust in advertised brands.

• Authors : Bartos, Rena¹

Subjects: *ADVERTISING & psychology; *CONSUMER research; *BRAND imageUNITED States

• Source: Harvard Business Review. Jul/Aug1981, Vol. 59 Issue 4, p138-140. 3p.

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PRODUCT INVOLVEMENT IN THE LINK BETWEEN SKEPTICISM TOWARD ADVERTISING AND ITS EFFECTS.

• Authors : FANG-PING CHEN; JUN-DER LEU

Subjects: SKEPTICISM; ADVERTISING effects theory (Communication); PRODUCT placement

• Source: Social Behavior & Personality: an international journal. 2011, Vol. 39 Issue 2, p153-159. 7p.

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BUY THIS.

• Authors : Schäfer, Annette¹

Subjects: *ADVERTISING & psychology; *COGNITIVE neuroscience; *NEUROPSYCHOLOGY research

• Source: Scientific American Mind. 2005, Vol. 16 Issue 2, p72-75. 4p. 2 Color Photographs.

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The Values and Lifestyles of Idiocentrics and Allocentrics in an Individualist Culture: A Descriptive Approach.

• Authors : Dutta-Bergman, Mohan J.; Wells, William D.

Subjects: CONSUMER behavior; CONSUMER preferences; COLLECTIVISM (Social psychology)

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2002, Vol. 12 Issue 3, p231-242. 12p. 9 Charts.

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The Diagnosticity of Advertising Generated Brand Attitudes in Brand Choice Contexts.

• Authors : Baker, William E.

Subjects: ADVERTISING; ADVERTISING & psychology; BRAND choice

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2001, Vol. 11 Issue 2, p129-139. 11p. 2 Charts.

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The art of seduction.

• Authors : Mortimer, Ruth

Subjects: *BRANDING (Marketing); *ADVERTISING & psychology; *CONSUMER preferences

• Source: Brand Strategy. Oct2007, Issue 216, p3-3. 2/3p.

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UNDER THE INFLUENCE.

• Authors : Reed, David

Subjects: *ADVERTISING & psychology; *MARKETING & psychology; *CONSUMER behavior

• Source: Marketing Week. 1/8/2004, Vol. 27 Issue 2, p33-34. 2p.

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Probing the Dimensions of the Need for Cognition.

• Authors : Lord, Kenneth R.¹; Putrevu, Sanjay²

Subjects: *ADVERTISING & psychology; *CONSUMER attitudes; *CONSUMER behavior

• Source: Advances in Consumer Research. 2003, Vol. 30 Issue 1, p103-104. 2p.

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REJOINDER.

Subjects: *ADVERTISING & psychology; *PERCEIVED quality; *PRICE-quality relationship

• Source: Journal of Advertising. 1975, Vol. 4 Issue 4, p33-48. 2p.

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